Selfridges collaborates with artist Daniel Arsham for a unique takeover of the department store's Corner Shop
The House by Daniel Arsham is part of Selfridges’ seasonal three-month Future Fantasy creative campaign. Arsham’s artistic approach is founded in the concept of a fictional archaeology, and his vision of what familiar icons of today might look like if rediscovered in a distant future.
The House concept includes a house diorama (consisting of connected front yard, kitchen, living, office and closet spaces) by Arsham, within which visitors will find one-of-a-kind Daniel Arsham Future Relic editions in situ, a custom adapted Pierre Jeanneret armchair, an eroded operational Porsche 911, crystalized basketball hoop and 1982 Macintosh computer. Further editions, such as the Rimowa x Daniel Arsham Eroded Attache, will drop in limited numbers of 2 – 75 pieces throughout the residency. Alongside Arsham artworks, visitors to The House will find a selection of exclusive brand collaborations and specially developed merchandise and apparel.
Arsham and Selfridges have invited friends and collaborators, including Samuel Ross, Yoon Ambush and Ben Gorham, to partner on a series of special limited pieces and capsules in Arsham Studio signature colours – White, Powder Blue and Studio Green. Expect a seven-piece ready-to-wear collection from A Cold Wall; three items, including a Boiler Suit, from Ambush and Arsham-adapted Byredo products. A selection of SS20 Dior Homme pieces, co-designed by Kim Jones and Arsham will also be presented in-store. Further brand partners include New Era, READYMADE, Mont Blanc, Gentle Monster, Bamford and SMEG.
The House by Daniel Arsham merchandise features iPhone cases, sweatshirts, t shirts and hoodies. Arsham’s design practice, Snarkitecture, creates a collection of festive ornaments with Italian porcelain specialist, Seletti. Eroded crystal print gift paper designed by Arsham is another unexpected nod to the season.
Everyday products from the past, the present and the imagined future also feature: a tin of Heinz Cream of Tomato Soup is rethought and remade by Arsham. The everyday item that best represents Selfridges is its iconic yellow Pantone 109 paper carrier bag – Arsham makes a future relic of this, too, available with purchase in a limited edition of 2000.