WELCOME TO SELFRIDGES ONLINE PRESS OFFICE

On the occasion of the 400th anniversary year of the death of the world’s most famous playwright, Selfridges is launching Shakespeare reFASHIONed, one of its most ambitious themed store-wide campaigns.

Following the full redesign and relaunch of its transactional website, 18 months ago, into a touch-first and highly responsive site, Selfridges launches its first fully shoppable app globally.