WELCOME TO SELFRIDGES ONLINE PRESS OFFICE

Selfridges’ Our House campaign runs from 31 March to 9 June. Anchored in Selfridges’ illustrious heritage and referencing the perennially relevant discussion about house vs home, Our House will explore the question: “What does home mean to you?”.

SELFRIDGES BUILDS A 3,000 SQFT HOUSE FOR CUSTOMERS TO RELEARN HOW TO PEEL POTATOES IN ITS LONDON STORE

What makes a house a home? Selfridges addresses the shifting nature of home, home-making and craft in a rocked world.